Thought leadership for companies and leaders.
From expertise to approved publishing.
Company work carries one institutional argument across LinkedIn and X. Individual work starts with one founder’s or CXO’s real decisions and voice, on a chosen channel.
| Field | Planning question |
|---|---|
| Topic | What question should this piece answer? |
| Audience | Who needs the answer, and for which decision? |
| Source material | Which facts, interviews or documents support it? |
| Format | Which format gives the idea enough space? |
| Reviewer | Who checks the facts and approves publication? |
| Publish date | When is the piece relevant and ready? |
- ContextDescribe the situation the leader faced.
- DecisionExplain the choice and the alternatives considered.
- Trade-offName the cost or limit of that choice.
- Supporting materialAttach the facts the reader can inspect.
- ImplicationExplain what another operator can use.
Original work for the channel. Evidence and client approval before publication.
Company Social
20 total posts · LinkedIn + X together
Weekly review · flexible post formatsExplore this programmeCompany Studio
30 total posts + 20 written and designed slides
Campaign planning · weekly reviewExplore this programmeIndividual LinkedIn
15 original posts · one founder or CXO
Optional additional originals · $99 eachExplore this programmeIndividual X
15 original posts · a complete thread counts as one
Optional additional originals · $99 eachExplore this programmeCompany formats include text, static images, carousels and edited video from client-supplied footage up to 60 seconds, with no fixed format quotas. Studio’s 20 written and designed deck slides are additional to its 30 posts.
One institutional position.
Several useful formats.
Company publishing begins with what the company can credibly say: its evidence, audience and point of view. A post count only becomes useful after those decisions are made.
several useful formats.
Evidence · audience · point of view
Choose the format for the idea within the plan’s total post count.
The position comes from
the work only they can explain.
For a founder or CXO, authority begins with the work only they can explain. We capture the real decisions, write the claim and its limits, then make the chosen channel a place where the right readers can encounter that thinking.
- SourceLead with the checked source and the change it records.
- ExplanationExplain the mechanism for a defined reader.
- InterpretationAdd the leader’s position and supporting material.
- QuestionAddress the strongest challenge to the interpretation.
- Next decisionEnd with the implication or question to follow.
The company programme counts 20 or 30 total posts across LinkedIn and X together. The individual programmes each include 15 original posts for one named founder or CXO on one channel. Company and individual voices have separate monthly units and client approval before publication.