What social has to do depends on your business model.
The same weekly process works for D2C, B2B, media, apps, hospitality and knowledge businesses. What changes is the proof, who posts it, how the community is run and how we show commercial results.
- 01 · Buyer situationsStart from your hardest problem, not your industry label.
- 02 · What changes by business modelWhat the channel is for, business by business.
- 03 · What we need to get startedSource material and a clear approval process.
- Next stepBring us your hardest problem.
Start from your hardest problem, not your industry label.
D2C
Desire, product proof, creator credibility and community. Usually leads on Instagram.
Open →B2B
Operator judgement, company proof and buyers who arrive informed. Usually leads on LinkedIn.
Open →Media
Live commentary, recurring editorial formats and readers who come back. Usually leads on X.
Open →Apps
What the product really does, use cases, community and how-to content. Instagram and YouTube.
Open →Hospitality
Place, ritual, local proof and quick replies. Instagram, with live Stories.
Open →Knowledge brands
Long-form depth, catalogue building and authority. YouTube and podcasts.
Open →What the channel is for, business by business.
Source material and a clear approval process.
Priority
The audience you need to reach and the business question the channel should address.
Source material
Product details, customer questions, demonstrations or existing content the team can use.
Reviewer
A named person who can check facts and approve the work.
Schedule
An agreed review and publishing routine.
Social Legendary covers organic publishing and community work. Paid media is scoped with Growth Legendary or your own media partner.
Bring us your hardest problem.
Before recommending a scope, we work out the channel's job, the programme size and what to measure.