About

A different kind of social agency.

We're a 30-person team of strategists, designers, video editors, copywriters and community managers — built to feel like the in-house team you wish you'd hired.

Our story

Started in a group chat.

In 2021, four founders kept getting the same DM: "who runs your social?" The answer used to be "us, somehow." Today it's a senior team across Mumbai, Bangalore and Lisbon — managing 200+ brands across 8 platforms.

We're part of the Legendary studio family — design, video, marketing and growth, all under one roof.

What we believe

Four principles.

Outcomes over output

We don't bill by the post. We earn the renewal by moving real metrics — and we say so out loud.

Native, not generic

Each platform gets its own playbook. No recycled calendars, no templated voice, no copy-paste.

Senior on every account

Strategy, creative direction and account leadership are always senior. Always reachable.

Tasteful, not trendy

We borrow from culture, we don't chase it. Brand equity outlives any algorithm change.

The team

Senior on every account.

Eight leads, thirty operators. Every pod is staffed with a strategist, creative lead, community lead and search analyst — no juniors on the front line.

Ishaan Kapoor
Co-founder · Head of Strategy

Ex-JWT and ex-Meta partner manager. Builds the search-native calendar every pod runs off. Writes the weekly Share-of-Discovery briefing.

Nadia Alvares
Co-founder · Head of Creative

Directs the video and design side of every pod. Ten years across D2C brand launches and creator collaborations before this.

Dhruv Mehta
Co-founder · Head of Growth

Ran paid social at two Series-B SaaS companies. Ties every dollar of paid budget back to the top-ranking organic posts.

Aditi Rao
Co-founder · Head of Community

Wrote the first-hour DM SLA that runs across every pod. Built the escalation ladder we now train every community lead on.

João Ferreira
Head of Social Search

Runs the keyword panels and monthly Share-of-Discovery report. Formerly analytics lead at a Lisbon-based creator studio.

Sana Qureshi
Head of Talent & Ops

Hires and staffs the pods. Keeps senior on every account, non-negotiable. Runs the internal onboarding academy.

Rohan Iyer
Creative Director · Video

Leads the Reels and Shorts system. Ships 20+ videos a week across the pods without dropping craft.

Priya Balan
Editorial Director

Owns the Library and every long-form guide we publish. Ex-longform editor at a national business publication.

Placeholder portraits shown · full headshots publishing with the next site refresh

What clients say

In their own words.

Names and quotes lightly paraphrased with client permission. Full case files under Work.

The pod treated our Instagram like a storefront with a search bar. Nine months in, 18 non-brand queries rank us in the top five and paid CAC is down 41%.
Priya Menon
Founder · Loom & Bloom
I stopped questioning the invoice the first quarter I saw the pipeline move. 82 MQLs from LinkedIn in twelve months — sourced back to specific posts.
Rahul Srinivasan
CEO · Northbeam
Every agency pitched us trend-led. Social Legendary pitched us search-led. That single word saved us a quarter of our launch budget.
Karan Vora
Co-founder · Forge
They ran Shorts like the top of my funnel, not a vanity metric. My whole channel got healthier — RPM up 22%, watch time per viewer finally moving.
Vikram Ahuja
Founder · Lumen Studio
The community team fixed our retention curve. Repeat-purchase rate moved from 22% to 62% in nine months — refunds down almost 40%.
Anaya Deshpande
Founder · Reva Skincare
They took a platform we ignored and made it the top of our funnel. Google was never going to send us this audience — Pinterest did.
Meera Joshi
Co-founder · Moss Coffee

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