Four channels. Four different jobs.
Instagram, LinkedIn, YouTube and X run as distinct native systems. We never force a brand onto every channel; we pick the one whose behaviour matches the business job, then run it the way it actually works.
Month to monthYour accounts, your filesPrices in your currency
- Open a channel. Each page holds its playbook, its mockups and its Friday desk.Open a channel. Each page holds its playbook, its mockups and its Friday desk.
- Which channel has the job?Choose the channel because the behaviour fits, not because the account exists.
- What each channel is for, and is not forThe honest version of each channel's job.
- How a channel page is builtEvery channel page carries the same six parts, filled in that channel's own language.
- Two ways inRun the essentials across three, or take one and own it.
Open a channel. Each page holds its playbook, its mockups and its Friday desk.
Reels introduce, carousels prove, Stories deepen, DMs resolve. Saves and sends are the first numbers we read.
Open →The executive carries judgement with fingerprints on it; the company page carries proof with institutional memory.
Open →YouTube
Appeal earns the click, engagement repays it, satisfaction decides whether the video deserves more.
Open →X
A source hierarchy, a take threshold, threads that earn every step, a reply desk and franchises.
Open →Choose the channel because the behaviour fits, not because the account exists.
Product discovery and proof for a considered purchase
Instagram · format specs, six posts with briefs, the Friday desk
Informed demand and hiring from a professional audience
LinkedIn · two voices, six territories, the pipeline spine
Depth, education and a returning audience
YouTube · packaging lab, first-minute contract, catalogue architecture
Live relevance, citations and category authority
X · the live desk, response governance, the evidence board
Plug & Play covers one, three or four of these channels. Mastery takes one and runs it to own its category.
The honest version of each channel's job.
Every channel page carries the same six parts, filled in that channel's own language.
The playbook
the surfaces, the viewer state each one serves, and what each has to do
Native format specs
what actually ships, at what length, in what ratio
The framework
the cue sheet in that channel's terms, drawn rather than described
Native mockups
what the work looks like in the platform's own chrome
The objectives map
paid objectives against the organic surface they depend on, with the source dated
The Friday desk
the six numbers that channel reads, and the decisions they change