Bring one audience moment worth earning.
Start with the business constraint, the strongest proof you already have and the channel reality. A written plan and a fixed price come back within one working day. No payment gateway, no commitment.
No commitmentNo payment gatewayReply within one working day
Start with the constraint.
No payment gateway. We reply with a written plan and a fixed price before any work starts.
No bought followersNo forced multi-channel bundleClient-owned accountsClear production boundary
Three steps, and none of them is a discovery call.
Step 01 · Send the constraint
The business problem, the channels in play, what has already been tried and what a good outcome would change. One page is enough. We reply with the nearest documented programme and where it stops being comparable.
Step 02 · Read the plan before the call
We send a short plan built on your channel, your category and your constraint, alongside the case library. The call is then about your business, not about other people's results.
Step 03 · Scope the smallest serious version
The level, the channels, the named owners, the response windows and the first 30 days, agreed in writing before anything is invoiced. If we are the wrong fit, this is where we say so.
What to bring: the hard constraint, the product truth, and the person who can approve a factual claim inside a day.
Thirty minutes should reduce ambiguity.
Who must care now?
Not a broad persona: the real state, tension, aspiration or decision the channel can enter.
What can we show?
Product, customer, operator, data, demonstration, process or experience that sustains the promise.
Which channel has the job?
Instagram, LinkedIn, YouTube or X because the behaviour fits, not because the account exists.
Who supplies truth and approval?
Source, brand, legal, production, community and final publish authority made explicit.
What would change the next brief?
Attention, recommendation, community, authority and demand context read at the right distance.
Is social the real constraint?
We will say when product, offer, production capacity or market clarity must be solved first.