Four channels, each with a different job.
Instagram, LinkedIn, YouTube and X work differently, so we run each one on its own terms. We never push a brand onto every channel. We pick the one that suits what the business needs from social, then run it the way it actually works.
Month to monthYour accounts, your filesPrices in your currency
- 01 · The four channelsOpen a channel. Each page holds its playbook, its format examples and reporting method.
- 02 · Which channel has the job?Choose the channel because the behaviour fits, not because the account exists.
- 03 · Choosing a channelWhere each channel is most useful.
- 04 · Running the programmeFrom source material to the next publishing decision.
- Next step · two ways inCover the essentials on three channels, or go deep on one.
Open a channel. Each page holds its playbook, its format examples and reporting method.
Reels introduce, carousels prove, Stories deepen, DMs resolve. Saves and sends are the first numbers we read.
Open →The executive's posts carry personal judgement; the company page carries proof and track record.
Open →YouTube
Appeal earns the click, engagement repays it, and satisfaction decides whether the video gets recommended again.
Open →X
Ranked sources, a bar each opinion must clear, threads that build, set reply hours and recurring series.
Open →Choose the channel because the behaviour fits, not because the account exists.
Product discovery and proof for a considered purchase
Instagram→format specs, six posts with briefs, the Friday desk
Well-informed buyers and new hires from a professional audience
LinkedIn→two voices, six territories, the post-to-pipeline path
Depth, education and a returning audience
YouTube→the title and thumbnail lab, the first minute, how the videos link up
Timely commentary, citations and category authority
X→the live desk, response rules, the Friday desk
Where each channel is most useful.
From source material to the next publishing decision.
Planning
Set the channel's audience, priorities and formats.
Production
Build posts from approved facts, footage and design assets.
Review
Check claims, tone and the next action before publishing.
Community
Use agreed reply and escalation rules for questions and objections.
Reporting
Review available platform measures and useful audience feedback. Cadence follows the selected plan.
Cover the essentials on three channels, or go deep on one.
Plug & Play covers one, three or four of these channels. Mastery gives one channel dedicated planning, production and reporting.