Work · forty documented programmes

Forty programmes. Four documented platforms. One operating method.

Every case here is a client-reported outcome from a live programme. Identity is withheld under NDA; industry, geography, price band and programme context stay visible. Baseline, window, attribution method and client validation are held on file and shared on request.

Bring us the constraint →How a case reaches this page

No % without baseline·No attribution without method·No name without permission·No bought followers

The portfolio

Programmes documented40client-reported

Case archive platforms4Instagram · TikTok · LinkedIn · X

India · US · EU22 · 10 · 8programmes by market

Bought followers0in any programme

Instagram · 12Desire, product proof, creator credibility and commerce assist across D2C, craft and hospitality.

TikTok · 12Native entertainment, objection handling and creative volume with a controlled learning question. US and EU only.

LinkedIn · 10Executive judgement, company proof and informed demand in B2B, fintech, industry and technology.

X · 6Live relevance, primary sources and durable franchises in markets, policy, developer and media categories.

40 of 40 programmes

06 · Instagram · India

One loom, one weaver, one saree, filmed over six months. It sold before it was finished.

Handloom Saree House · Varanasi

₹64,000Average order value · from ₹28,000
82%Pre-loom sales · of production

23 · TikTok · EU

Stress-tested the material in public for a year. Objection handling became the content.

Vegan Leather Goods · Amsterdam

98KAverage views · from 1.4K
+194%EU revenue · against baseline

27 · LinkedIn · India

Built pipeline from posts. Cost per qualified lead fell 71% below paid.

B2B SaaS Founder · Bangalore

48Inbound SQLs per month · from 4
71% lowerCost per SQL · against paid

35 · X · India

Explained every RBI circular within four hours.

Fintech Founder · Bangalore

1.2MAverage thread impressions · from 8K
62Journalist citations · over 12 months

01 · Instagram · India

Retired the influencer line item. The community became the media buy.

Clean Skincare D2C · Bangalore

4.8%Save rate · from 0.4%
340UGC captured · per month, from 8

02 · Instagram · India

Named the maker on every piece, and stopped competing on price.

Silver Jewellery D2C · Jaipur

₹7,800Average order value · from ₹4,800
142KAverage Reel reach · from 3K

03 · Instagram · India

Made the supply chain the content. Subscription retention hit 71%.

Cold-Pressed Pantry D2C · Kochi

71%Subscription retention · from 44%
68%Reel completion rate · category average 22%

04 · Instagram · India

Cast real bodies at real sizes. Return rate fell from 38% to 26%.

Athleisure D2C · Mumbai

26%Return rate · from 38%
4,200Saves per post · from 180

05 · Instagram · India

Taught the category instead of selling to it.

Specialty Coffee Roaster · Bangalore

4.2xBag subscriptions · against baseline
62KTutorial saves · cumulative

07 · Instagram · India

Stopped selling to mothers. Started answering them.

Mother and Baby Care D2C · Delhi NCR

34%DM to purchase · from 6%
8,400Saves per carousel · from 240

08 · Instagram · India

Sold a scent on a silent platform by making the room the product.

Home Fragrance D2C · Goa

48%Gifting revenue share · from 18%
42%Sample to full conversion · tracked

09 · Instagram · India

Ran a 90-day results programme in public, non-responders included.

Ayurvedic Haircare D2C · Chennai

18,400Trial participants · from a 200-person seed
+312%Organic revenue · against baseline

10 · Instagram · India

Built the authentication process into the content. Trust became the moat.

Streetwear and Sneaker Resale · Delhi

94%Drop sell-through · from 61%
4 minAverage time to sell out · from 3 days

11 · Instagram · US

Demystified a snobbish category. Club membership grew 6.2x.

Natural Wine Importer · Brooklyn NY

6.2xClub members · against baseline
4.2%Club churn · per month, from 11%

12 · Instagram · EU

The wheel did the marketing. Wholesale enquiries went from 3 to 140 a month.

Ceramic Tableware Studio · Porto

140Wholesale enquiries · per month, from 3
+268%Studio revenue · against baseline

13 · TikTok · US

Moved the mega-influencer budget to an always-on micro-creator bench.

Colour Cosmetics D2C · Los Angeles CA

240KAverage views · from 4.8K
52% lowerBlended CAC · against the prior model

14 · TikTok · US

Put the ingredient deck on camera. Landed national retail in nine months.

Protein Snack D2C · Austin TX

184KAverage views · from 2.1K
+340%Subscription growth · against baseline

15 · TikTok · US

Sold to teens by talking to dermatologists. Parent conversion tripled.

Teen Skincare D2C · Miami FL

212KAverage views · from 3.4K
3.1xParent-funded conversion · against baseline

16 · TikTok · US

Filmed real homes, mess included. Conversion rate doubled.

Home Organisation D2C · Chicago IL

168KAverage views · from 2.8K
2.1xConversion rate · against baseline

17 · TikTok · US

Published the trial data on a platform nobody expected it on.

Pet Supplement D2C · Denver CO

142KAverage views · from 1.6K
5.4xSubscriptions · against baseline

18 · TikTok · US

Made scent visible through reaction rather than description.

Fragrance Layering D2C · New York NY

158KAverage views · from 2.2K
12xSample kit sales · against baseline

19 · TikTok · US

One tool, one job, filmed four hundred different ways.

Kitchen Tool D2C · Portland OR

9.2MBest single video · views, organic
+840%Units sold · against baseline

20 · TikTok · EU

Showed the recycling process end to end. Scepticism became the selling point.

Sustainable Activewear · Berlin

124KAverage views · from 1.9K
+186%EU revenue · against baseline

21 · TikTok · EU

Won a maximalist platform with a minimalist argument.

Scandinavian Haircare · Copenhagen

3.4MBest single video · views, organic
+228%DACH revenue · against baseline

22 · TikTok · EU

Let the nonnas correct the internet.

Artisan Pasta D2C · Bologna

12MCumulative views · over 12 months
+520%EU and UK revenue · against baseline

24 · TikTok · EU

Explained the French pharmacy myth honestly, and became the brand people asked for.

French Pharmacy Skincare · Paris

176KAverage views · from 3.8K
+380%US shipping revenue · against baseline

25 · LinkedIn · India

Published the P&L. Raised a Series B from an inbound term sheet.

D2C Founder, Skincare · Bangalore

184KAverage post impressions · from 900
34Inbound investor conversations · from 2

26 · LinkedIn · India

Wrote about warehouse floors, not strategy decks.

Quick-Commerce Ops Leader · Gurugram

142KAverage post impressions · from 1.2K
2,400Inbound applications · over 12 months

28 · LinkedIn · India

Took a public position on lending ethics while the rest of the sector stayed quiet.

Fintech CEO · Mumbai

240KAverage post impressions · from 2.8K
6Regulator consultations · invited

29 · LinkedIn · India

Made factory operations legible to founders who had never seen one.

Manufacturing Founder · Coimbatore

62Inbound briefs · per month, from 3
14 monthsOrder book · from 3 months

30 · LinkedIn · India

Wrote for workers on a platform built for executives.

HR Tech Founder · Pune

168KAverage post impressions · from 1.9K
84Enterprise inbound · from 8

31 · LinkedIn · India

Published the rate card in public. Inbound tripled and the sales cycle halved.

Agency Founder · Bangalore

62Inbound leads · per month, from 9
52% shorterSales cycle · against baseline

32 · LinkedIn · India

Refused to overstate the impact numbers. Won the enterprise deals anyway.

Climate Tech Founder · Hyderabad

42Enterprise inbound · from 3
₹18CrAverage deal size · from ₹4Cr

33 · LinkedIn · US

Wrote about marketing failure at scale.

Enterprise SaaS CMO · San Francisco CA

284KAverage post impressions · from 3.4K
34Inbound leadership hires · sourced

34 · LinkedIn · EU

Explained European freight to Europeans.

B2B Logistics Founder · Rotterdam

8.2xEnterprise pipeline · against baseline
48Inbound enterprise conversations · from 6

36 · X · India

Built in public with the commits attached.

Dev Tools Founder · Bangalore

24KGitHub stars · from 2K
340External contributors · from 11

37 · X · India

Published the losing calls with the same prominence as the winners.

Markets Commentator · Mumbai

9.2xPaid subscribers · against baseline
3.4%Subscriber churn · per month, from 14%

38 · X · India

Shipped in public in eight languages, including the four that did not work yet.

Consumer AI Founder · Delhi

840KAverage thread impressions · from 4K
14Benchmark adopters · labs and companies

39 · X · US

Read the rule text when nobody else would.

Crypto Infrastructure Founder · New York NY

840Policy subscribers · policy professionals
2Congressional testimony · invitations

40 · X · EU

Wrote honestly about maintainer burnout.

Open Source Maintainer · Berlin

€340KAnnual funding · from €0
22Corporate sponsors · from 0

What forty programmes show

The strongest work made the difficult truth useful.

No case here won by being louder. Each one won by making something inspectable that the category preferred to keep vague.

01Publish the failure.Non-responders, rejected batches, bad quarters, broken products and losing calls.

02Use the category norm against itself.Polished sameness, jargon, secrecy and silence became the opening tension.

03Put the maker in frame.Founders, karigars, operators, experts, maintainers and customers carried the proof.

04Build enough variation to read.Hooks, carriers and proof forms changed one at a time, never all at once.

05Sell less when the truth requires it.Fewer products, honest fit, repair and category education protected trust.

06Match the platform job.A Reel, a post, a thread, a video, a Pin and an episode each solved a different viewer state.

What the Instagram programmes show

Instagram rewards usefulness with a point of view.

Twelve programmes across D2C, craft, food and resale.

01Put the maker on camera. Cases 02, 06 and 12 made process and authorship part of the product itself.

02Publish the difficult truth. Cases 04, 09 and 10 made fit, failure and rejection visible on purpose.

03Teach before asking. Cases 05, 07 and 11 replaced category jargon with guidance a beginner could use.

04Turn DMs into briefs. Case 07 treated the question queue as the highest-quality content queue in the business.

05Make the ritual repeatable. Cases 01, 03 and 08 gave customers a form they could copy at home.

06Connect content to the product path. Waitlists, subscriptions, trials and sample sets carried the commercial job.

The patternNone of these programmes won on production value. Each won by making something inspectable that the category preferred to keep vague.

What the historical TikTok programmes show

Volume works when the learning stays controlled.

Seven US and five EU programmes. No India case is claimed; activation there depends on platform availability, local law and your own counsel.

01Expose the objection. Shade mismatch, durability, age suitability and greenwashing became the format instead of the thing being avoided.

02Let the expert disagree. Dermatologists, vets and pharmacists kept their credibility by naming the limit out loud.

03Repeat the job, vary the proof. The tool, material or routine stayed stable while hooks and carriers changed one at a time.

04Publish the non-responder. Negative reactions, weak evidence and failed products made the surrounding proof more credible.

05Give culture a product truth. Nonnas, creators and customers carried a real claim rather than a scripted campaign line.

06Connect the comment to the next brief. High-quality disagreement and questions became the episode queue.

The patternEnough creative to see a pattern, and only one variable moving at a time. Volume without control produces a bigger archive of unlearned work.

What the LinkedIn programmes show

Expertise works when it becomes market memory.

Eight India, one US and one EU programme.

01Publish the operating detail. Unit economics, factory floors, hiring design and failed deployments carried the authority.

02Write for the actual buyer. Narrow professional relevance beat broad founder applause every time it was tested.

03Keep the failure attached. Bad quarters, dead campaigns and outages gave the point of view standing it could not buy.

04Give the company its own proof role. Institutional evidence outlived one executive and supported the next conversation.

05Make participation voluntary. Employees, experts and operators entered with a distinct voice, never a repost script.

06Join authority to demand carefully. Profile, site, CRM and self-report added context without claiming false last-click causality.

The patternEvery one of these executives published something a competitor would have kept internal. That was the entire mechanism.

What the X programmes show

X compounds when the source and the judgement stay attached.

Four India, one US and one EU programme, across markets, policy, developer and media categories.

01Read the primary text. RBI, SEC, CFTC and policy threads won by citing the clause, the page and the consequence.

02Publish the correction quickly. The useful account fixed the live interpretation without turning critique into theatre.

03Show the losing call. Losses, model failures, incidents and burnout made accountability visible and repeatable.

04Put the work inside the post. Commits, benchmarks, evaluations and funding records made the claim inspectable.

05Choose influence over reach. Policy professionals, developers and operators mattered more than empty velocity.

06Build a franchise beyond the event. Indices, explainers, benchmarks and transparent reviews created a reason to return.

The patternNone of these accounts won on posting frequency. Each won by being the place where the primary source arrived first, with the reasoning attached.

How a case reaches this page

What is on the card, and what is on file.

A card has room for the decision. It does not have room for the audit trail. Both exist, and the second one is what a serious buyer should ask for.

On every case card

The decision record

ConstraintThe business problem and channel role. BaselineThe starting value for every metric shown. ChangeWhat the programme did differently. OutcomeClient-reported figures against that baseline. ImpactWhat the result changed in the business.

On file, shared on request

The audit trail

WindowDates, comparison period and seasonality.

ContextPaid support, creator spend, promotions and launches.

AttributionObserved, assisted, self-reported or modelled.

LimitWhat underperformed and what remains uncertain.

ValidationClient approval for figures and narrative.

The evidence gate

What the archive does — and does not — prove.

The historical case archive covers Instagram, TikTok, LinkedIn and X. Active services have since narrowed to Instagram, LinkedIn, YouTube and X, so we keep the evidence boundary visible.

Historical archive

Four documented platforms

Forty programmes across Instagram, TikTok, LinkedIn and X, each with a stated baseline and a client-reported outcome.

Not documented here

YouTube and podcasts

The supplied repository contains no permissioned YouTube or podcast outcome set. Those pages therefore teach platform mechanics and evidence methods without borrowing results from another surface.

Historical TikTok evidence

US and EU only

Twelve programmes, seven US and five EU. No India case is claimed. Activation is gated by platform availability, local law and your own counsel.

How to test it

Ask for the closest case

Bring your channel and your constraint. We show the nearest documented programme and state plainly where the comparison stops holding.

The principleA gap named by the supplier costs one card. A gap found by the buyer costs the account.

The publication standard

A case file must answer the hard questions.

Good evidence makes both the result and its limits inspectable. Anything below the line does not publish.

RequirementWhat the case must stateStop-ship failure BaselineStarting audience, content, market and measurement state.A percentage with no starting value. ConstraintBusiness problem, channel role and operating limitations."Wanted more engagement." ActionWhat Social Legendary changed and what the client changed.Taking credit for product, offer or paid media. WindowDates, seasonality, launch events and comparison period.Cherry-picked period. EvidencePlatform, site, CRM, study, survey or self-report source.Unverifiable screenshot. AttributionObserved, assisted, correlated or incremental, with method.Fake last-click certainty. IdentityWithheld under NDA. Industry, geography, price band and programme context stay visible.A client name or logo without written permission.