What we do on YouTube
Content formats.
Shorts (primary focus)
Community posts
Long-form coordination
Playlists
Premieres
Our strategy
How we win here.
- Shorts algorithm (first 3 sec, loop hooks)
- Community post engagement
- Thumbnail optimization
- YouTube SEO (title, description, tags, chapters)
- Cross-promotion with long-form team
Metrics we target
Numbers that matter.
+8.4M
Shorts views
6.2%
CTR on thumbnails
+24K
New subscribers
42min
Avg watch time
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