Founder-led LinkedIn built a real pipeline.

The problem

A founder with sharp POV on marketing attribution, and a LinkedIn page that had posted twice in a year. Sales was cold-emailing the exact ICP that was ignoring their inbound.

The approach

• 1

  Founder-brand system: three post formats (POV, teardown, mini-case) on a Mon–Wed–Fri cadence.

• 2

  Ghostwriter frames the hook and the structure; founder writes the POV — never ghostwritten.

• 3

  Document carousels with real screenshots of the product doing the analysis, not stock illustrations.

• 4

  SDRs briefed weekly on what's ranking so cold outbound quotes the founder's own posts.

What changed

• 82 MQLs sourced from LinkedIn in 12 months — 31 became opportunities.
• Founder went from 2.4K followers to 26K, with dwell time on posts 3× industry median.
• SSI score moved from 42 to 60 — top 5% of B2B founders in the segment.
• Two enterprise deals closed traced back to a single teardown post with 480 saves.